Business Maturity Assessment
Turn your expertise into qualified leads.
Interactive assessments that benchmark a prospect against their industry, give them advice worth having, and give you a qualified lead and a sales-ready profile.
Business Maturity Assessment in action
See how prospects move from topic and solution area through GenAI-built assessment, preview, launch and lead tracking.
Generate qualified leads.
An interactive assessment captures mid-funnel leads from your website and campaigns, prospects who have shown real intent.
Qualify early.
Each prospect's answers reveal how ready they are to buy, so sales focuses where it matters.
Enable consultative selling.
Reps open already knowing the prospect's pain points and priorities, and pitch as an advisor, not a vendor.
Position your expertise.
A personalised benchmark proves your authority far better than another whitepaper.
The briefs we see most are digital maturity assessment agency work and B2B benchmark assessment programmes.
Seven stages. From scoring model to live tool.
Scope
We agree the topic, the target audience and the questions.
Logic
We build the scoring model, the benchmark and the recommendations.
Design
The assessment and its report designed and branded as yours.
Build
We develop the working tool: questions, scoring and personalised report.
Integrate
We connect it to your CRM so every completion creates a lead.
Deploy
Embedded on your website or in campaigns, live and tracked.
Everything included in the build.
Amplify with AI
Built faster
Give us your raw material, and AI helps us build your assessment in a fraction of the usual time.
An AI-first version
Through Amy, our platform, add an AI agent so the assessment becomes a conversational, guided experience for the prospect.
Scaled with Amy
Manage the tool yourself, update questions and scoring, and spin up variations for other topics and regions in seconds.
A creative agency, made for B2B.
We make it for you.
Bespoke assessments, with a scoring model built around your category and your buyer. Not a templated quiz.
We cover the full range.
Maturity assessments, capability assessments, readiness scorecards, benchmark surveys and AI-driven diagnostics.
We design for the report.
The personalised report is the asset that earns the email address. We design it with care, so the buyer reads it twice and forwards it.
AI in the build.
Where useful: AI-driven recommendations, intelligent insights and natural-language report generation, with the integrity of a proper assessment underneath.
Give buyers a diagnostic worth forwarding.
Frequently asked.
An interactive diagnostic that scores a buyer's current state across dimensions of capability or readiness. Used for lead generation, sales enablement, category education and benchmarking.
Yes. Interactive assessment for lead gen is one of our core deliverables. We build the model, design the experience, build the tool and integrate the leads into your CRM.
Both, together. You bring the category expertise and capability framework. We bring the modelling discipline and the design of questions that yield reliable scoring.
Yes. We build lead gen assessment tool work end to end, with assessments designed to generate qualified, contextualised leads as a by-product of giving the buyer something useful.
For lead-gen-focused assessments, 8 to 12 questions, 5 to 7 minutes to complete. For deeper benchmark studies, 20 to 30 questions. We design length around the buyer's patience.
Yes. Personalised PDF or web report, branded, with scoring, benchmarks where available, recommendations and a clear next step.
Yes. Aggregated, anonymised assessment data becomes the basis for benchmark reports, category research and ongoing thought leadership. Common programme structure.
Yes. Lead data, score, segmentation and detailed answers flow into Salesforce, HubSpot, Marketo, Pardot. Sales gets a full picture, not just a form fill.
Yes. We work inside your brand system. The assessment and the report sit naturally beside the rest of your marketing.
3–4 weeks for a focused assessment. Longer for a deep benchmark programme with annual refresh.
Yes. Common annual programme: refresh the questions, re-benchmark, publish the new report, generate fresh leads.
Fixed pricing per project, scoped against model and integration complexity. Tell us the brief and we will send a custom quote.