Account Based Marketing
Run every key account like it is your only one.
The creative, content and tools to win every account on your strategic list, not just the top five.
The depth only ever reaches the top few names.
Running ABM well takes a lot pulled together: a campaign concept, account-specific video and presentations, personalised creative for every channel, an interactive experience, and a value case for the buying group. Most teams source that from different places, so the depth only ever reaches the top few names.
We deliver all of it, built for each account, so the attention you give your top five reaches every account on your list.
Digital Apple is an account based marketing agency for B2B technology brands. We produce the campaign concept, account-specific creative, personalised content, interactive experiences and account value cases that win complex enterprise deals, built bespoke per account, with a focus on ABM content production at the depth a real one-to-one programme demands.
Everything a target account needs, built bespoke and produced as one set.
Research & account intelligence
Know the account before a single asset is made.
- Account dossiers, deep AI-driven research per account: stakeholders, priorities, pain points, tech stack, competitive landscape
- Buying-centre, persona and segment maps, the people who decide, what each cares about, and the accounts grouped by sector
- The campaign concept and creative idea strong enough to carry an account through every touch.
ABM at scale
Reach every account on your strategic list, not just the must-wins.
- Content variants at scale, one asset re-versioned per account, region or persona
- Segment content hubs, full ABM content sets by industry or sector
- Full-funnel asset sets matched to each stage, from awareness through decision
Account-specific content
Everything that makes a target account feel personally addressed.
- Use case videos that show a target account their exact scenarios, their industry, their problem, their outcome
- Account-specific pitch and solution presentations
- Personalised one-pagers, executive briefs and account newsletters
- Personalised landing pages and microsites for the account
- Industry whitepapers and eBooks, thought leadership per target industry
Personalised campaign creative
The campaign assets wrapped around each account play.
- Personalised campaign creative for each account, on every channel the play runs
- Persona email sequences, nurture journeys tailored to each persona in the account
- Deep stakeholder research woven into every touch
- Channel variations and formats at the volume the play needs
- Account ad and social creative
Interactive, value case & must-win
The explorable experiences, the value case and the firepower a major pursuit justifies.
- An interactive experience tailored to the account and their use case, live and explorable
- Account roundtable and event creative that builds relationships with the buying group
- An account-specific ROI or business-case tool the buying group can take to sign-off
- RFP and large-deal video, plus executive-grade pitch presentations and leave-behinds
- AI-personalised video, a named leader speaking directly to a named account and its challenges
A creative agency, made for B2B.
One team, the whole account play.
Concept, content, experiences and value case, all from one studio, so each account sees one coherent story.
Comprehensive, all in-house.
Research, copy, design, animation, web and AI experiences under one roof, so the whole account programme comes from one team, not stitched from many.
B2B experts.
We understand long, complex, multi-stakeholder deals, and we bring the best practice, the ideas and the assets that move them, not just execute a list.
We bring your solution to life.
Animation, interactivity and video show how your solution actually works for that account, so a buyer sees it before they buy. It is our speciality.
AI-first.
Our team is deep in the latest AI tools and models, personalising creative and content account by account, so you cover the whole list at a fraction of the usual time and cost.
Everything your B2B go-to-market needs.
Give your strategic accounts the attention they are worth.
Get a quoteFrequently asked.
An account based marketing agency produces the creative, content and experiences that win named strategic accounts, not generic demand campaigns. The work covers campaign concepts, account-specific video and presentations, personalised creative for each channel, account interactives and a value case the buying group can act on.
Most ABM work breaks at the same point: a strong campaign idea, then production farmed out to other vendors who never quite line up. We are an ABM creative agency that produces the full set ourselves, strategy, creative, video, decks, microsites and interactives, so every account on the list gets the depth required.
A common starting set is account research, the campaign concept, use case video, account-specific decks, personalised landing pages or microsites, an interactive experience, persona email sequences and an account ROI tool. Larger pursuits add RFP and large-deal video and executive-grade leave-behinds.
Yes. The same team builds the deep one-to-one assets for must-win accounts and the segment-level content hubs for one-to-many tiers, so the programme covers the full pyramid rather than only the top.
We combine deep account research with our production team, so every account sees a version of the creative shaped to its industry, pressures and stakeholders. ABM content production at this depth is normally where programmes hit a wall, and it is the bit we do well.
Yes. For the biggest pursuits we add RFP and large-deal video, executive-grade account presentations and AI-personalised video, the firepower a Fortune 100 pursuit justifies.
Both. We shape the campaign concept and the account play, then deliver the creative, content and tools as one team.
It depends on the number of accounts, the assets per account and the tiers you run. Engagements are typically scoped as a programme rather than a one-off project. Tell us your requirement and we will come back with a quote.