Lead Generation

Solution  Recommender

Guide every buyer straight to their fit.

An interactive recommender that takes a buyer through a few questions and points them to the solution, or the bundle, that is right for them.

12 years in B2B lead gen tools
50+ value-selling tools
Fortune 500 clients
See it in action

Solution Recommender in action

See how the platform guides buyers from first question to personalised recommendation, built for sales teams, marketing sites and events.

How we work with you

Features

Everything included in the build.

Interactive question flow

A guided path that feels like a conversation, not a long form.

Use-case and industry-based matching

Logic that routes each buyer to the solution fit for their context.

Personalised recommendation output

A clear result page or report the buyer can act on or share internally.

Bundle, cross-sell and upsell logic

Recommend complementary products and packages in the same session.

Links to relevant resources

Case studies, demos and collateral matched to the recommendation.

On-brand design

UI and output match your brand system.

Lead-capture built in

Qualification and contact capture at the right moment in the flow.

CRM integration

Leads, scores and paths flow into Salesforce, HubSpot or your stack.

Engagement analytics

See which paths buyers take and what converts.

Embed on any website

Iframe, CMS embed or subdomain—whatever fits your site.

Amplify with AI

Amplify with AI

Built faster

Give us your raw material, your solutions and value propositions, and AI helps us map the journeys and bundling logic and build the recommender fast.

An AI-first recommender

Through Amy, our platform, add an AI agent so the recommender becomes conversational, the buyer describes their situation and is guided to their fit.

Scaled with Amy

Manage the tool yourself, update solutions and matching logic, and spin up variations for other portfolios and regions in seconds.

Why Digital Apple

A creative agency, made for B2B.

01

We make it for you.

Bespoke recommenders, built around your product line and your buyer types. Not a templated quiz with product names at the end.

02

We cover the full range.

Product recommenders, solution finders, service recommenders, account product matchers and AI-powered guided selling.

03

We design for honest recommendation.

The logic matches the buyer to the right product, even if that is no product yet. Trust earned this way converts later.

04

AI in the build.

For wide portfolios, AI-powered recommendations with natural-language inputs make the tool feel like a real assistant, not a decision tree.

MAKE IT EASY FOR BUYERS TO FIND THEIR FIT.

Questions

Frequently asked.

An interactive tool that takes a buyer through a few questions and matches them to the right product, solution or service from your portfolio.

Yes. We build guided selling tool work end to end, from decision logic and UX through to build, CRM integration and ongoing refinement.

A configurator builds a specific product with the right options. A recommender matches a buyer to the right product in the first place. Different jobs, sometimes combined.

Yes. As an interactive product finder B2B team, we design and build product finders for brands with broad portfolios across every industry.

Yes. We have built recommenders for portfolios of 30+ products with intricate matching logic. The discipline is in the modelling, not the interface.

Either, depending on the brief. Common pattern: a primary recommendation, two secondary alternatives, a comparison view and a clear next step.

Yes. Lead capture, qualification, scoring and full path data into Salesforce, HubSpot, Marketo, Pardot and other platforms.

Yes. Branded PDF or web summary, ready for the buyer to share internally or take to the next sales conversation.

Yes. We work inside your brand system, with treatment that supports the recommendation rather than undermines it.

2 weeks for a focused recommender. Longer for portfolios with 20+ products or AI-powered recommendation logic.

Yes. We build an admin layer that lets your team add, remove and update products without coming back to us.

Fixed pricing per project, scoped against product range and logic complexity. Tell us the brief and we will send a custom quote.