Lead Generation

Pricing  Calculators

Pricing made clear, so deals move faster.

Interactive pricing tools that bring transparency to complex pricing, on your website and in the hands of your sales team, so buyers decide with confidence.

12 years in B2B lead gen tools
50+ value-selling tools
Fortune 500 clients
See it in action

Pricing Calculator in action

See how buyers move from product catalogue and pricing rules through design, build and deployment, with transparent pricing on your site and in sales conversations.

Six stages. From catalogue to deployment.

Features

Everything included in the build.

Product catalogue and configuration

Buyers configure products and options against your live catalogue—not a static price list.

Complex pricing rules, tiers and discounts

Volume tiers, bundles and exceptions encoded so every quote is defensible.

Real-time, transparent pricing

Numbers update as inputs change, so buyers see exactly what they will pay.

Multi-currency, entity and language

One tool, localised for every entity and market you sell into.

Approval workflows and audit trail

Discounts and exceptions routed for approval with a clear record for finance.

Self-serve marketplace option

Let buyers price and configure without a rep when the deal allows it.

Lead-capture built in

Qualification and contact capture at the right moment in the flow.

CRM integration

Quotes, leads and activity flow into your CRM with full attribution.

Engagement analytics

Track which configurations buyers explore and where they stall.

Embed on any website

Iframe, CMS embed or subdomain—whatever fits your site.

Amplify with AI

Amplify with AI

Built faster

Give us your pricing logic and catalogue, and AI helps us build the tool in a fraction of the usual time.

An AI-first version

Through Amy, our platform, add an AI agent so a buyer can describe what they need and be guided to the right priced solution.

Scaled with Amy

Manage the tool yourself, update pricing and products, and spin up variations for other regions in seconds.

Why Digital Apple

A creative agency, made for B2B.

01

We make it for you.

Custom pricing tools, modelled on your actual pricing structure. Not a generic slider.

02

We cover the full range.

Subscription pricing calculators, usage-based pricing tools, tiered configurators, CPQ-style tools, transparency calculators.

03

We design the right balance.

Transparent enough to win trust, flexible enough to protect the negotiation. Worked out with your sales and product teams.

04

AI in the build.

AI for intelligent defaults, scenario comparison, natural-language inputs and CRM enrichment.

MAKE YOUR PRICING CLEAR, AND YOUR DEALS FASTER.

Questions

Frequently asked.

An interactive tool that gives a buyer an estimate of cost based on their inputs. Used for transparency, self-serve qualification and sales enablement.

Yes. We build interactive pricing tool work end to end, from pricing modelling and UX through to build, CRM integration and ongoing refinement.

No, if designed properly. The calculator gives a credible estimate, qualifies the buyer, and routes a warm lead to sales with full context. Sales still owns the final number and the relationship.

Yes. As a CPQ tool agency, we build configure-price-quote tools for sales teams, partner teams and direct buyers, with integration into Salesforce CPQ, HubSpot and other platforms.

It depends on your category, sales motion and competition. We work this out with your sales, product and pricing teams as part of the brief.

Yes. Branded PDF or share link, ready for the buyer to take into their internal review.

Yes. Salesforce CPQ, HubSpot, Pricefx, Apttus and other platforms. The calculator can hand off to your formal quoting system once the buyer is qualified.

Yes. We work inside your brand system, with treatment that builds trust in the pricing rather than undermines it.

Yes. Subscription, usage, tiered, per-seat, per-asset, hybrid. We model what your business actually charges.

3–4 weeks for a focused calculator. Longer for a full CPQ-style tool with deep integration. Scoped per project.

Yes. We build an admin layer that lets your team update prices, tiers and rules without coming back to us.

Fixed pricing per project. Tell us the model and we will send a custom quote.