Interactive Video Production.
A video buyers explore, not just watch.
Interactive video lets each viewer choose their own path through your story, so even a complex product fits into one engaging experience.
Get every value prop across, without losing the viewer.
A serious B2B product has a lot to say: a dozen features, several audiences, a multi-stage journey. Force all of it into one linear video and it runs too long. Cut it down and you leave out what some buyers came for. Interactive video solves it. The viewer chooses their path, explore the features that matter to them, step through a migration journey at their own pace, open the use case for their industry. Digital Apple delivers as a B2B interactive video agency for various brands across every industry.
Personalised to every viewer.
A CFO and an engineer do not want the same video. With interactive video, they do not have to watch it. One video adapts to who is watching - select a role, an industry, a use case, and the story reshapes around it. Each buyer gets a version that feels built for them, all from a single production.
Clicking beats watching.
A linear video asks the viewer to sit still and hope. An interactive one asks them to choose and choosing keeps them in. Interactive video holds attention and gets watched through, because the viewer is steering. And every choice they make is a signal, telling you which feature, which industry, which problem they actually care about.
Built for buyer types and self-qualification.
Most B2B products serve more than one buyer. The product story for IT is not the product story for finance. Linear video has to pick one and lose the other. Interactive video lets the viewer pick. We design the branches around real buyer types and let each one find the story made for them, inside one asset. The briefs we see most are interactive explainer video and branching video production.
Explore our Latest work
Seven stages of video production.
A creative agency, made for B2B.
We make it for you.
Custom video, built to your brief, by our team. Not a template, not a tool. Every frame is yours.
We cover the full range.
Product, demo, use case, case study, brand, campaign, training, RFP, partner and AI concept video. Whatever your brief needs, we have made it before.
We make the complex clear.
Hard-to-explain technology is our speciality, not our exception. We turn intricate products into stories buyers follow.
AI in the production.
We use AI across concepting, scripting and editing to accelerate delivery without losing craft. Every video is still made by our team.
01
Product Video
Make buyers get your product, fast.
02
Demo Video
Let your product sell itself.
03
Use Case Video
Show buyers your product in their world.
04
Case Study Video
Let your customers do the convincing.
05
Brand & Campaign
Be the brand they remember.
06
Partner Video
Two brands, one story worth telling.
Frequently asked.
A video with built-in choice points. The viewer clicks to branch into a different path, jump to a section, or trigger a different ending. Useful when one story is not enough for every buyer.
Yes. We do interactive video production end to end, story, storyboard, branching logic, animation, hosting and analytics.
We build on the major interactive video platforms and can also work with custom builds where the brief calls for it. Hosting, analytics and CRM integration are part of the spec.
Yes. We produce personalised video B2B with dynamic personalisation by account, industry, role or persona, drawing from your CRM or marketing automation.
There is no hard limit, but most well-designed interactive videos use three to five major branches. More than that, the experience fragments and the viewer disengages.
Each path is usually 60 to 120 seconds. Total runtime across all branches can be five to ten minutes, but the individual viewer typically experiences two to three minutes.
Yes. We pass viewing behaviour, choice data and qualification signals to your CRM or marketing automation platform, so sales sees which path each viewer took.
Yes. We produce inside your brand system, including the interactive overlays and UI elements, so the experience feels native to your brand world.
Interactive design and user journey, scripts for every branch, storyboard, animation or live shoot, voiceover, music, branching logic, hosting setup, analytics integration, three rounds of revisions.
Around three to four weeks, depending on the number of branches and the complexity of the interactive design. Longer than linear video, because there is more story to make.