Use Case Video Production.
Show buyers your product in their world.
A use case video drops your product into a real scenario, in their industry, so a buyer sees their own challenge and your solution at the same time.
Buyers buy when they see themselves.
B2B products often solve the same problem across very different worlds. The CFO has one question. The operations leader has another. The IT buyer has a third. A use case video shows it happening to someone like them. Set the story in the buyer's industry, with their pressure and their problem, and the value stops being abstract. They are not imagining how your product might help, they are watching it work in a world they recognise as their own. Digital Apple delivers B2B use case video production for B2B brands across every industry.
Skip the $25,000 shoot. AI actors star in your use case.
A use case video lives or dies on its setting, a factory floor, a trading desk, a hospital ward, with a character who looks like the buyer using your product right there. Now we build it with AI. AI actors play your hero character with full consistency, your product sits in the customer's environment, and every scene stays on brief. No crew, no travel, no five-figure shoot.
One product. A story for every buyer.
The same product rarely sells the same way twice. A story for banking, another for manufacturing, another for healthcare, each one aimed straight at that buyer. Use case videos let one product speak to all of them. It is how you reach a new segment without building anything new.
Built for ABM and solutions marketing.
When the buyer is named, the industry is targeted or the use case is specific, generic video stops working. The team needs something that sounds like it was made for that buyer. We build use case video that sits inside an ABM campaign, a vertical launch or a solutions sale, made for one buyer and useful for many like them. The briefs we see most are industry use case video and customer use case video.
Explore our Latest work
Seven stages of video production.
A creative agency, made for B2B.
We make it for you.
Custom video, built to your brief, by our team. Not a template, not a tool. Every frame is yours.
We cover the full range.
Product, demo, use case, case study, brand, campaign, training, RFP, partner and AI concept video. Whatever your brief needs, we have made it before.
We make the complex clear.
Hard-to-explain technology is our speciality, not our exception. We turn intricate products into stories buyers follow.
AI in the production.
We use AI across concepting, scripting and editing to accelerate delivery without losing craft. Every video is still made by our team.
Frequently asked.
A video that shows a B2B product applied to a specific buyer, industry or scenario. The product stays the same, the story changes to fit who the video is for.
Yes. We produce industry-specific video B2B across financial services, healthcare, manufacturing, retail, public sector, technology and any other industry the brief calls for.
A product video tells one story for everyone. A use case video tells the right story for one buyer. The product is the same, the angle changes.
Most sit between 60 and 120 seconds. Long enough to set the scene, short enough that the buyer finishes it.
Yes. As a B2B scenario video agency, we produce scenario-led use case videos for ABM, vertical campaigns and solutions selling.
Yes. When you need several use cases for the same product, we run storyboards in parallel and keep treatment, pace and brand consistent across the set.
Yes. We produce inside your brand system, so every use case video in the set sits naturally beside the rest of your marketing.
Yes. We can build the use case around a real customer with their permission, or anonymise it as a composite if naming is not possible.
We research the industry, run the script and storyboard with your subject-matter experts, and validate the workflow before production begins.
Concept and script, storyboard for sign-off, animation and motion graphics, voiceover and music, three rounds of revisions, and the cut for every channel you need.
Around two to three weeks per use case from an approved brief. For a series, we run parallel production and scope the timeline up front.
Fixed pricing per project, with no surprises. Volume pricing for series. Tell us your requirement and we will send a custom quote.