Post-Acquisition Growth
Make one plus one add up to more.
Rebrand, reposition and tell the story of the combined company, the brand, the story, the website and the rollout, so an acquisition turns into growth.
An acquisition only creates value if the market understands it.
An acquisition only creates value if the market understands the new, combined company. That takes a rebrand after acquisition or a reposition, a clear story for the new direction, a website that reflects it, and the internal work to bring acquired teams along.
We handle the whole shift, the brand, the story, the website and the rollout.
Digital Apple handles post-acquisition marketing for B2B brands navigating a merger, acquisition or rebrand: the new identity, the combined-company story, the website, the campaign creative, the transition presentations, the customer retention programme and the acquisition integration marketing that brings two teams onto one direction.
The whole brand and go-to-market shift, handled end to end as one programme.
The new brand
Rebrand the combined company, with a system that scales.
- Rebrand and reposition the combined company
- A design system that holds the new brand together as it scales
- AI-readable brand guidelines your teams and AI agents can follow
- Brand messaging, narrative and tone of voice for the new entity
The combined story
A clear story for the new direction.
- The creative idea for the new direction and combined story
- Brand and campaign video that tells the new combined-company story
- POV and category content for the new positioning
- The website for the repositioned brand, live and aligned
- Campaign creative for the new entity across channels
Rebrand at volume
Re-version every existing asset, fast, in the integration window.
- Website and microsites re-skinned to the new brand, live fast
- Decks, one-pagers and brochures rebranded in bulk
- Existing video and social re-skinned to the new identity
- Existing content re-versioned to carry the new joint value proposition
- Everything else at volume, thousands of assets in the integration window
Bring teams along, retain & grow
Land the new direction internally, then capture the upside.
- Internal and external transition presentations
- Training to bring acquired teams onto the new brand and direction
- Customer retention email programme for acquired and existing customers
- Cross-sell and upsell campaigns that capture the value of the expanded portfolio
- A sales playbook for the combined team, and enablement training to land the new positioning
- ROI and value tools that quantify the combined offer for a buyer
- Solution recommenders that guide a buyer through the new portfolio
A creative agency, made for B2B.
The whole shift, one team.
Brand, story, website and rollout, all from one studio, so the new company lands as one coherent identity.
A system that scales.
We build the design system and machine-readable guidelines that keep the new brand consistent as it grows.
We make the complex clear.
Turning intricate B2B repositioning into a story the market understands is what we do.
We bring your solution to life.
Joint video and interactive infographics make an overlapping, complex portfolio instantly clear to customers and your own teams. It is our speciality.
Bespoke, never templated.
Custom rebrand work built to your direction, by the team that produces it.
Everything your B2B go-to-market needs.
Turn your acquisition into growth.
Get a quoteFrequently asked.
Post-acquisition marketing means taking a freshly combined company to market: the rebrand, the new story, the new website, the customer communication, the team rollout, and the cross-sell and retention work that follows. It runs under time pressure with limited clarity on the final brand architecture, which is why it benefits from a partner who has run it before.
We handle the whole brand and GTM side of an acquisition: rebrand and reposition the combined company, design system, the combined-company story, the new website, campaign creative for the new entity, transition presentations and team training. M&A rebrand work is one set, by one team, rather than a stack of vendors you coordinate while integration is already noisy.
A common scope covers the new brand identity, the design system, the combined-company narrative, brand and campaign video, the new website, campaign creative across channels, internal and external transition presentations, and training to bring acquired teams onto the new brand. Larger engagements add re-versioning every existing asset to the new identity.
Yes. Websites and microsites re-skinned to the new brand, decks and one-pagers rebranded in bulk, existing video and social re-skinned, and existing content re-versioned to carry the new positioning. Post-merger marketing at scale is exactly the volume work the integration window demands.
Through a customer retention email programme tailored to acquired and existing customers, cross-sell and upsell campaigns that capture the value of the expanded portfolio, and a sales playbook for the combined team. Post-acquisition growth marketing is where the real value of an acquisition shows up or does not.
Yes. We produce internal transition presentations and training video that help acquired teams adopt the new brand, the new positioning and the new sales motion. Often the hardest part of an integration.
It depends on the scale of the rebrand, the volume of re-versioning and how much of the integration year you want covered. Tell us your requirement and we will give you a quick custom quote.