The challenge
Are you bold enough to reimagine
your GTM with AI?
Most companies we speak to are not.
They are approaching AI the way they have always approached technology. Plan a roadmap, implement in a few years, wait for it to settle. But AI is not settling. New models ship every week, new capabilities arrive every month, and the plan that took three months to write is outdated before it is approved.
Three years in, after dozens of conversations with sales and marketing leaders, the pattern is always the same. Yes, we are trying things. Yes, someone is looking into it. Yes, we have a project.
But most companies do not have a dedicated AI function. Knowledge of the real potential is low at the leadership level. The instinct is to delegate, hand it to a person, ask for a plan, come back in a few weeks.
This is the mistake. You cannot delegate AI to understand it. You have to try it. Until a leader has built a workflow, tested a model and watched an agent fail, the conversation stays incremental.
The right question is not "how do we use AI in our team." It is "what happens to our business when our buyers stop coming to us the way they used to."
In the world your buyers are walking into, they will not click your Google result. They will ask an AI agent. The agent will research the category, evaluate the options, narrow the list. Sometimes the agent will act for a human. Sometimes the agent will be the buyer. Either way, the journey to your product will look almost nothing like the funnel you spent the last decade optimising.
Most companies are now positioning themselves as AI-first providers, while the buying experience they offer is entirely traditional. Same form, same demo request, same week-long wait for a salesperson. If your buying experience does not feel like the future, why would anyone believe your product is?
A few hard questions.
Can an AI agent find your company?
Can it understand what you sell?
Can it evaluate you fairly against your competitors?
Can it walk a buyer through a configuration, a price, a proposal?
For most companies, the honest answer is no. Not because the technology is not ready, but because the company has not made the bet.
We have made it. Both for our agency, and for the clients ready to make it with us.
We believe better context leads to better agents, and better agents with the right guardrails lead to better outcomes. That single belief shapes everything we build, and it is why we built Amy — an AI harness for a B2B sales and marketing function, on top of which we configure agents purpose-built for the work each client actually does.
Dario Amodei calls this the AI adoption paradox. Consumer AI is exploding while enterprise adoption is stuck. Security is a real concern, but waiting for IT to solve it on its own is not a strategy. It is how you fall behind.
The companies that reimagine their sales and marketing for an AI-first world will own the next decade. The ones that bolt AI onto the old way will spend the decade explaining why they are losing.
We are here to help you be the first kind of company.
Your options today
Once you decide to move on AI, there are several routes you can take.
Point solutions.
A best-in-class AI tool for every micro-task. AI meeting recorders. Email personalisation for outbound. AI-enabled inbound workflows. AI content writers. Each one improves a single workflow, but it leaves you with the same fragmented stack and incremental gains.
Foundation models.
ChatGPT, Claude, Gemini, Copilot. Powerful capabilities, but you still have to do the work. Building the right context layer for agents to understand. Prompt engineering. Designing the workflows. Brand tuning. Most teams underestimate the work required, and the skills required to do this setup.
Consulting firms.
Accenture, Deloitte and boutique AI consultancies. They can write the strategy and run the implementation. The problem is timing and the size of the bills. The AI tech is constantly changing, and by the time the system is built, the assumptions it was built on are outdated.
DIY with IT.
IT depends on the marketers to give them the business logic, the prompts, the workflows, the context layer. The marketers struggle with the IT side: data flows, model selection, security, configurations. Both sides keep handing the work back to the other. More meetings. More delays. This is the reason most enterprises are three years in and still see negligible movement.
The reality is that no purpose-built agentic platform exists for end-to-end B2B GTM workflows. Many platforms do parts of it. Most focus on data enrichment, outbound personalisation. Few of them touch the content layer, which is where the buyer experience actually lives.
So we built two things. An AI-powered creative agency that runs the bespoke work end to end. And Amy, a self-service platform that automates the workflows, enables an AI-first buying experience, and helps sales teams sell better.
What we built
Two things that work together.
A bespoke creative agency, and a self-service AI agentic platform. Built from 12+ years of delivering over 10,000 projects across every major B2B sales and marketing workflow. To validate our thinking, we brought in the practitioners' point of view from product marketing, demand and sales, to understand what they really need when time, budget and resources are not the constraint.
Agency
AI-first B2B creative agency.
With our deep understanding of the AI landscape, we deliver AI-powered storytelling. More ideas, faster prototypes, hyper-personalisation at scale. Voice and chat agents that transform the buying experience.
Platform
Amy, our purpose-built agentic platform for B2B sales and marketing.
50+ agents that run the work, personalised to you in ten minutes. Everything a B2B GTM team needs: research, data enrichment, signal monitoring, content writing, on-brand design, personalisation at scale. Connected to your martech tools. Collaboration-first, because we know your teams are distributed. Embeddable voice and chat agents that meet your buyers wherever they are.
We also brought in Sandeep Nagpal, an ex-CMO, as our Strategic Advisor. He has been a CMO at large enterprises and led marketing at Cvent for eight years. He helps us validate how an AI-first enterprise should be designed, and the real challenges teams struggle with along the way.
We are on a mission to build the first true end-to-end GTM platform for B2B. New use cases are being added every week, built with our customers.
If you are ready to be AI-first, we would love to talk.
The people behind it
Built by a team that has spent careers inside B2B sales and marketing.
Working alongside practitioners who have run it from the buyer side. The work and the platform reflect what they have all lived.
Founders
Built over 12 years by Mohit and Gitika Thukral.
Digital Apple is a 12-year AI-first B2B creative agency for Fortune 500 go-to-market teams across the UK, US, APAC and India. Founded by Mohit Thukral and Gitika Thukral, with offices in London and Gurgaon.
Our sister company, Amy AI Ltd, builds the Amy platform (myamy.ai / amyagent.ai): an AI agentic platform for B2B GTM teams with purpose-built agents for marketing, sales and customer success, plus voice and embeddable agents.
Mohit Thukral
Co-founder
Co-founded Digital Apple in 2013. Leads AI-first strategy, product and client delivery across the UK and India.
LinkedInGitika Thukral
Co-founder and CEO
CEO of Digital Apple and co-founder of Amy AI Ltd. Leads the agency and the Amy agentic platform for B2B GTM teams.
LinkedInFrequently asked.
Digital Apple was founded by Mohit Thukral and Gitika Thukral. Gitika is the CEO. The founders continue to lead the agency across India and UK operations.
Digital Apple has been operating for over 12 years, specialising in B2B creative and content production for enterprise go-to-market teams.
Digital Apple has offices in London (UK) and Gurgaon (India). We serve Fortune 500 clients across four target markets: the UK, US, APAC and India. Delivery teams operate from the London and Gurgaon hubs plus remote teams globally.
Fortune 500 B2B enterprises across tech, telecom, business services, financial services and consulting. Clients include Tata Communications, Vodafone Business, American Express, Lumen, JLL, Sodexo, WNS and NEC.
Amy AI Ltd is Digital Apple's sister company, building the Amy platform (myamy.ai / amyagent.ai). Amy is an AI agentic platform for B2B go-to-market teams: purpose-built agents for marketing, sales and customer success, plus voice and embeddable agents. Incubated inside Digital Apple and now offered as a standalone product.
Yes. Digital Apple UK Ltd is SOC 2 Type II certified. Contact us to request our current SOC 2 report and security evidence pack.