Customer Success Advocacy
Let your customers do the selling.
Case study showcases, advocacy content and customer stories, told well and put where buyers see them, so your best proof reaches more buyers.
YOUR CUSTOMERS ARE YOUR MOST PERSUASIVE PROOF
Your customers are your most persuasive proof, if their stories are told well and put where buyers see them. That takes customer video, written stories, and showcases that make the proof easy to explore.
We turn your customer wins into advocacy content, video, stories and interactive showcases, so the proof works as hard as it should.
Digital Apple builds the B2B customer advocacy program and the content behind it: case study video named or anonymised, written customer stories, an interactive case study showcase buyers can explore by industry or outcome, reference presentations for sales, and the onboarding and education content that turns new customers into the next set of advocates. Built for B2B brands where peer proof shortens long enterprise sales cycles.
Your customer wins turned into proof, in every format and put where it works hardest.
Customer stories & video
Your customers, in their own words, named or anonymised.
- Case study video that lets your customers tell the story in their words
- Anonymised case study video that keeps full credibility when a customer will not be named
- Customer scenario and use case video
- Customer stories researched, written and designed to be read
- Reference one-pagers and proof points by industry, use case and outcome
Showcases & reach
Proof a buyer can explore, and the creative to promote it.
- Interactive case study showcases buyers can explore by industry, use case or outcome
- A single showcase that brings every story together in one place
- Advocacy and reference presentations for later-stage deals
- The channel creative to promote advocacy content
The advocacy programme
A repeatable programme, not ad-hoc reference requests.
- Programme launch kit, brochure, video, microsite and templates to launch and sustain it
- Case study development, named or anonymised, produced once and converted into every format you need
- Joint-success and reference content, the win told with your customer, for both brands
- Promotion material, the channel creative to get the proof seen
Onboarding & education
Turn new customers into the next set of advocates.
- Onboarding video, welcome and orient new customers fast
- Interactive walkthroughs, a guided first experience, not a wall of docs
- Onboarding AI agent, answers new-customer questions and guides setup, in any language
- How-to guides, tutorial videos and customer education content that drives adoption
A creative agency, made for B2B.
Proof in every format, one team.
Video, written stories and interactive showcases, all from one studio and all on brand.
Stories you could not publish, made usable.
Anonymised case studies keep full credibility, so a win a customer will not let you name still becomes proof you can use.
We make the complex clear.
Turning intricate customer results into stories a prospect believes is what we do.
Bespoke, never templated.
Custom advocacy work built to your brief and your brand, by the team that produces it.
Everything your B2B go-to-market needs.
Put your customer proof to work.
Get a quoteFrequently asked.
A B2B customer advocacy program turns satisfied customers into a structured asset for sales and marketing: case study content, references, joint stories and a programme to nominate, develop and reward advocates. The point is to make advocacy repeatable and scalable rather than ad-hoc requests every time sales needs a reference.
We produce the advocacy content in every format buyers consume: video case studies named or anonymised, written customer stories, an interactive case study showcase to explore the proof by industry or outcome, and reference presentations for sales.
An interactive way to present your customer proof so a buyer can explore stories by industry, use case or outcome, rather than reading one PDF at a time. Built into your site, and a strong asset for ABM campaigns and sales follow-up.
Yes. We produce anonymised case studies that keep full credibility through the industry, scale, challenge and measurable result. Useful when shared wins are real but a customer cannot be named publicly.
Advocacy content becomes proof a rep brings into a deal at the right moment, named references in later-stage conversations, industry-specific case studies inside ABM plays, and reference presentations for must-win pursuits. Strong social proof in B2B marketing helps shorten the deal cycle.
It depends on whether you need a programme set up from scratch or content production for an existing programme. Engagements range from project work to an ongoing retainer for steady advocacy production. Tell us your requirement and we will give you a quick custom quote.