ROI & Business Case Calculators
Don't claim your value. Prove it.
Interactive ROI calculators and business case tools that put hard numbers behind your solution, generate qualified leads, and carry the value all the way to sign-off.
ROI Calculator in action
See how prospects move from solution details and value modelling through GenAI-assisted build, customisation, launch and lead tracking.
Calculators for the entire funnel
ROI Calculator, top of funnel
A web calculator a prospect uses to see the financial impact of your solution before they speak to a rep. It turns your website and campaigns into a lead engine, pulls in qualified prospects with interactive content instead of another brochure, and hands sales a first call grounded in the prospect's own numbers.
Business Case Tool, closing the deal
A deeper, deal-specific tool for late in the cycle. It quantifies the return, builds consensus across the buying group, and produces a polished, custom report, executive summary, financial analysis and charts, that a champion takes into the room to clear procurement and win sign-off.
Recommended work for you
ROI, savings and business case tools across enterprise technology, telecom and B2B services. The briefs we see most are business case calculator B2B work and TCO calculator agency programmes.
Four ways it moves your pipeline forward.
Turn your website into a lead magnet.
Interactive content that draws qualified prospects and captures them, instead of a page they read and leave.
Pull more from digital campaigns.
A calculator gives a campaign something engaging to offer, lifting return on ad spend.
Arm reps for value conversations.
Sales open on the prospect's own KPIs and outcomes, qualifying faster and pitching value, not features.
Win the internal buy-in.
A custom report a champion shares to align stakeholders and get a purchase through procurement.
Seven stages. From model to live tool.
Brief
Goal, audience, sales motion.
Model
Inputs, outputs, calculations, assumptions.
Validation
Pricing team, value engineering, customer references.
UX
Flow, screens, simplifications.
Design
Visual, motion, output report.
Build
Front-end, back-end, CRM integration.
Launch
Go-live, analytics, refinement.
Everything included in the build.
Amplify with AI
Built faster
Give us your raw material, and AI helps us build your calculator in a fraction of the usual time.
An AI-first version
Through Amy, our platform, add an AI agent so the calculator becomes a conversational, guided experience for the buyer.
Scaled with Amy
Manage the tool yourself, update inputs and assumptions, and spin up variations for other products, regions and languages in seconds.
A creative agency, made for B2B.
We make it for you.
Bespoke calculators with a model built around your value proposition, your pricing and your customer evidence.
We cover the full range.
Public-facing ROI calculators, sales-facing business case tools, TCO calculators, payback-period tools and value-engineering platforms.
We design for credibility.
Honest assumptions, defensible maths, transparent inputs, output that a CFO will accept. Built to win business cases, not just leads.
AI in the model.
Where the brief calls for it, we use AI for benchmark estimation, intelligent defaults and natural-language input parsing.
Give buyers a business case they can take internal.
Frequently asked.
An interactive tool that lets a buyer estimate the return on a purchase, based on their own inputs and your value model. Used for lead generation, sales enablement and customer business case building.
Yes. Custom ROI calculator build is one of our most common briefs. We model the value, design the UX, build the tool and integrate it with your CRM.
Both, together. You bring the pricing, the value drivers and the customer evidence. We bring the modelling discipline, structure and validation. The final model is owned by you.
Yes. We build interactive ROI tools for use on websites, in sales calls and inside customer-facing portals, with the same model running in all three contexts.
As accurate as the model behind it. We work hard on the model, with your pricing team and value engineers, so the output is defensible in front of a CFO.
Yes. Common pattern: a simplified public-facing version on the website (light qualification, lead capture), and a deeper version sales runs with prospects.
Yes. The calculator generates a branded PDF or report, ready for the buyer to take into their internal review.
Yes. Lead capture, scoring, qualification and full attribution into Salesforce, HubSpot, Marketo, Pardot and other platforms.
6 to 10 weeks from an approved model. The model itself often takes longer than the build.
Yes. Most calculators benefit from quarterly refinement as new customer data comes in. Refreshes are quick once the model is in place.
Yes. We can build modular calculators that cover several products, with shared logic and product-specific outputs.
Fixed pricing per project, scoped against model complexity and integration. Tell us the brief and we will send a custom quote.