LEAD GENERATION TOOLS for B2B
Value-selling tools that turn prospects into buyers. Interactive calculators, assessments and recommenders that generate leads and give buyers a self-serve way to buy.
Tools that work across your funnel
A static website informs. An interactive tool converts, because the buyer does something, and you learn something.
One kind of tool generates qualified leads, accelerates deals with proof buyers can share, and gives them a self-serve way to buy.
Our tools
01 / 04Prove your value in hard numbers, from first click to final sign-off.
B2B expertise, plus AI, is the difference
Two things set our tools apart.
The first is B2B.
These tools are not consumer widgets. The solutions are intangible, the buying group is large, the cycle is long. For 12 years we have built value-selling tools for exactly this, and knowing what converts a B2B buyer is our moat.
The second is AI, working two ways.
AI lets us build these tools fast, custom applications delivered in a fraction of the time a build once took. And AI lets us go further, turning a tool into an AI-first experience: add a conversational agent through Amy, our platform, and a calculator or recommender starts to talk with the buyer and guide them, not just collect their inputs.
Scaled with Amy
We build every tool as a custom application. Once it is live, you manage and grow it through Amy, our platform. Update inputs, questions and pricing yourself. Translate a tool in seconds. Spin up variations for other products and regions. And add an AI agent whenever you want to make the experience AI-first.
Seven stages. From brief to live tool.
A creative agency, made for B2B.
We make it for you.
Custom tools, built around your model, your buyer and your sales motion. Not a templated quiz.
We cover the full range.
ROI calculators, business case calculators, pricing calculators, maturity assessments, solution recommenders and custom interactive tools.
We integrate with the stack.
CRM, marketing automation, ABM platforms, analytics. Lead data, scoring and qualification flow into the team that uses it.
AI in the build.
AI-driven recommendations, intelligent personalisation and AI-powered diagnostic tools, with the rigour we apply to any production build.
Frequently asked.
ROI calculators, business case calculators, pricing calculators, configurators, maturity assessments, solution recommenders, scorecards, benchmarking tools, AI-powered diagnostic tools.
Yes. We do interactive lead generation end to end: tool concept, logic, design, build, integration, lead handover and ongoing optimisation.
We integrate with Salesforce, HubSpot, Marketo, Pardot and other major platforms. Lead data, scoring and qualification flow directly into your stack with full attribution.
Yes. We build AI lead generation tool work with AI-driven recommendations, intelligent personalisation and conversational interfaces, all built with the same rigour as any production tool.
A focused calculator takes 2-3 weeks. A maturity assessment takes 3-4 weeks. A complex recommender or configurator can run 2-3 weeks. Scoped per project.
Yes. Embedded as an iframe, integrated into your CMS, or hosted on a subdomain. The right setup depends on the use case and the team running it.
Yes. We work inside your brand system, with treatment that elevates the tool while staying recognisable.
Yes. Mobile-first or designed for mobile parity from the start.
Yes. PDF reports, custom dashboards, email summaries, share links and follow-up assets.
Yes. Hosting, monitoring, content updates and ongoing optimisation on retainer or per-task.
Yes. A suite of calculators, a set of assessments, a library of interactive tools that share design language and data infrastructure.
Fixed pricing per project, scoped against logic complexity and integration. Tell us the brief and we will send a custom quote.