Product Marketing & GTM
From positioning to pipeline.
Playbooks, content, video and enablement for launch and adoption, the full set from one team, so your product lands and sticks.
A launch needs a lot, fast, then adoption needs its own push.
A product launch needs a lot, fast: a story that explains the product, video that shows it, presentations and playbooks that arm sales, demos buyers can explore, and content that builds the category. Then adoption needs its own push.
We deliver it all as one coordinated programme.
Digital Apple is a B2B product marketing agency and go-to-market content agency. We produce the launch story, launch playbook, video and demos, sales enablement, category content and the adoption assets that follow. Built for product marketers who own the strategy and need real creative and production capacity behind it, the product launch agency for enterprise B2B.
Marketing assets across the entire buying cycle.
The launch story
A clear narrative the whole launch is built from.
- Launch narrative and messaging, shaped into a clear story
- Product branding and identity where the launch needs it
- Category and POV content that builds the market for the launch
Show the product
Make a complex product clear and the launch land.
- Product video that explains the product and its value
- Demo video that shows the product in action
- Use case video that shows the product in the buyer's world
- AI concept video where the product is still in development
- Interactive product demos buyers explore for themselves
Arm the team
Everything sales needs to sell the new product.
- Launch presentations and sales playbooks
- Battlecards and competitive positioning for the new product
- Adoption and enablement training
Awareness & consideration
Build the market and move buyers toward the shortlist.
- Product launch video and brand campaign video
- Campaign assets across channels
- eBooks, whitepapers and POV pieces
- Interactive infographics and thought leadership content
- Demo and use case video, interactive product tours
- Microsites and customer presentations, datasheets, brochures and solution briefs
Decision
The firepower that closes the deal.
- Sales enablement kits and training packs
- Interactive battlecards
- RFP and large-deal video
- ROI and business-case tools
- Case studies
Adoption
Get the product used after the launch lands.
- Ongoing content marketing and social
- Infographics and customer story video
- Onboarding and training content
Personalised at scale
One launch, every audience:
- Industry versions of the launch story, decks and microsites
- Persona variants for each buying-centre stakeholder
- Regional and language variants for global launches
A creative agency, made for B2B.
Your extended product marketing team.
We work as an extension of your team, learning the product deeply, so the work is as informed as if we sat with you, not arm's-length agency output.
B2B experts.
We understand complex products, long buying cycles and technical buyers, and we bring the best practice and the assets that move them.
We bring your solution to life.
Video, interactive and animation make a complex product clear and the launch land. It is our speciality.
AI-first.
Our team is deep in the latest AI tools and models, turning one launch into versions for every industry, persona and region.
Bespoke, never templated.
Custom launch work built to your brief and your brand, by the team that produces it.
Everything your B2B go-to-market needs.
Give your product the launch it deserves.
Get a quoteFrequently asked.
A B2B product marketing agency produces everything a launch needs to sell: the launch story, product and demo video, interactive demos, launch presentations and a sales playbook, battlecards, an ROI calculator, and the content that drives adoption after launch day.
We do not replace your product marketing team, we are the production capacity behind it. Your team owns positioning and strategy; we deliver the video, demos, decks, playbooks and campaign creative, so a small PMM team can put a big launch in market.
Yes. We produce product, demo and use case video, and interactive demos, from designs, prototypes or rough internal builds, including AI concept video when the product is still in development. Useful for pre-launch teasers and analyst briefings before launch.
Yes. Launch playbooks, launch presentations and the assets a rep takes into the room: battlecards, objection handlers for the new positioning, demo guides. Usually produced alongside the launch video and demo so the set arrives together.
Yes. We use AI where it makes a launch work better, mainly for personalisation, channel variation and discoverability in AI search, so one launch becomes versions for every industry, persona and region, and the content gets found when a buyer asks an AI rather than searches Google. Strategy, creative and decisions stay with our team.
Yes. Positioning, messaging architecture, value propositions and the launch narrative are core to what we do. Where you have an internal product marketing team, we work with them; where you do not, we lead it end to end.
It depends on the launch scope, how many channels are in play, and how much of the post-launch adoption sits with us. Engagements are typically structured around the launch lifecycle: pre-launch, launch day, adoption. Tell us your requirement and we will come back with a quote.