Sales Enablement & Training
Arm your sellers to win.
Playbooks, battlecards, elevator pitches, customer decks, training and value tools that arm your sales team, the full enablement set from one team, so every rep sells like your best one.
Across every moment of the deal, the assets that close it.
A sales team wins when it has what it needs: a playbook that guides the pitch, demo and proof content for the moment a buyer hesitates, training that sticks, and value tools that move the deal.
We produce the full enablement set, so every rep walks into the room with what they need to win.
Digital Apple is a B2B sales enablement agency. We produce the content sales needs to advance a complex deal: the sales playbook, the pitch deck, demo and case study video, an ROI calculator and the training behind it, all from one team. Built for sales and revenue leaders who need a coherent, on-brand set across every moment of the deal.
The full sales enablement set, built bespoke and kept current.
Playbooks & pitch
The story a rep navigates live, built to win the room.
- Sales playbooks a rep can navigate live
- Pitch and sales presentations built to win the room
- Battlecards and competitive positioning
- Elevator pitches, openers and objection handlers for every common buyer pushback
- Named-account briefs that map your solution to the buyer's situation
- Discovery question sets and a qualification framework reps run consistently
- Email and LinkedIn outreach sequences, written to your voice and the buyer's
Show & prove
The content for the moment a buyer hesitates.
- Demo video reps use to show the product in the field
- Case study video, named or anonymised, for the moment a buyer needs reassurance
- Use case video tailored to a buyer's industry or role
- Interactive demos a buyer can explore at their own pace
- Sales one-pagers and product sheets, the leave-behinds that travel after the meeting
Must-win deals
The heavier firepower a major pursuit justifies.
- RFP and large-deal video for the biggest, must-win deals
- Executive-grade pitch presentations and leave-behinds
- AI-personalised video, a named leader speaking directly to a named account
Training
Training reps actually finish and remember.
- Training video your reps actually finish and remember
- Onboarding, product-knowledge and sales-skills modules
- Partner certification and channel-rep enablement
- SCORM-ready modules that drop into your LMS.
Value tools
Shift the conversation from price to value, in the meeting.
- An ROI or business-case calculator reps sell with, turning the pitch from price to value
- A pricing calculator reps run live in the meeting
- Solution recommenders that guide a buyer to the right product or bundle
- Assessments and scorecards that qualify a buyer in the conversation
Tailored for the meeting
The same set, shaped for every room it walks into.
- Industry versions of decks, leave-behinds and value tools
- Persona variants by role and seniority
- Account-specific decks and briefs for named pursuits
- Regional and language variants for global sales motions
A creative agency, made for B2B.
The full set, one team.
Playbooks, video, training and value tools, all from one studio, all on brand and consistent.
Built fast, kept current.
AI is built into our process, so enablement is produced quickly and refreshed as your products and competitors move.
We make the complex clear.
12 years turning intricate solutions into pitches reps win with.
Bespoke, never templated.
Custom enablement built to your brief and your brand. The AI makes us faster; the craft stays with our team.
AI-first, where it counts.
Our team is deep in AI for personalisation, channel and account variants, language localisation and rep-side tools that adapt to the buyer.
Everything your B2B go-to-market needs.
Give every rep the tools to sell like your best.
Get a quoteFrequently asked.
It produces the content sales needs to advance a deal: the sales playbook, the pitch deck, demo and case study video, an ROI calculator, and the training behind it. The point is a coherent set built to your sales motion, ready for the field, refreshed as the product and the market move.
We scope to your gaps rather than ship a fixed package. A common starting set is the sales playbook, pitch deck and battlecards, demo and case study video, an ROI calculator, and onboarding training. Larger engagements add RFP and large-deal video, a pricing calculator, and tailored decks by industry or account.
Three things. We are B2B specialists, twelve years working with Fortune 500 sales teams. The whole set is produced by one team, so the playbook, the video, the calculator and the training stay on-brand and consistent. And we work AI-first, which means the same quality faster and a set you can afford to keep current.
Yes. We design sales playbooks reps navigate live, pitch decks built to win the room, battlecards and competitive positioning, elevator pitches and objection handlers, and the discovery and qualification frameworks behind them.
An ROI or business-case calculator lets a rep run real numbers with a buyer, shifting the conversation from price to value. A pricing calculator turns a complex quote into a clear number, in the meeting. Both move a stalled deal faster than any deck can.
Engagements are typically structured as an initial project to build the set, with an optional ongoing retainer for refresh and new assets as your product roadmap moves. Pricing is clear and project-based. Tell us the scope and we will come back with a quote.