UX/UI DESIGN
Effortless to use. Impossible not to wow.
We design websites and applications that feel effortless, human-crafted, with AI driving the creativity and the speed.
Website & Apps
Great UX is what drives adoption.
A product people have to figure out gets abandoned. A product that feels obvious gets used, gets recommended, and earns its place in the workflow.
We design for that. Every screen and every step shaped around what your users are trying to do, so the experience pulls them in rather than slowing them down, and adoption follows.
Digital Apple is a B2B UX design agency working with B2B brands across every industry.
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See our UX/UI work
Website and application UX/UI across industries.
Whatever your product needs
Enhance your current UX/UI
Sharpen an existing website or application into a cleaner, easier experience.
Website UX/UI
The structure, flow and interface design behind a website that works.
Product UX/UI
UX and UI for any application, a new product, an app or a platform.
Design systems
Reusable components and patterns, for your team or for your AI agents to follow.
Add an AI experience to your product
Build in a support agent or AI guide, so the product helps users itself.
AI built into how we work
We follow the design process you would expect. The difference is AI is built into it, and that is why our work moves faster and stays sharper than a traditional studio.
Start a projectHow it works
A creative agency, made for B2B.
We make it for you.
Bespoke UX work, grounded in research with your buyers. Not best-practice patterns assumed to fit.
We cover the full range.
Research, journey design, wireframing, prototyping, visual design and design systems.
We design for build.
Designs handed over with specs, components and documentation that the build team can implement without guesswork.
AI in the production.
AI in research analysis, prototype acceleration and component documentation. Insights and design quality stay human.
Frequently asked.
User research, journey mapping, wireframes, interactive prototypes, visual design, design system components and handover documentation for development.
Yes. As a user research agency B2B, we run qualitative interviews, usability testing, analytics analysis and competitive teardowns to ground design in evidence.
Both. Product UX (in-app experiences, workflows, dashboards) and marketing UX (websites, landing pages, microsites). Different problems, same discipline.
Yes. As a B2B product UX agency, we work on product UX for SaaS, enterprise platforms, internal tools and customer portals.
A focused page UX project takes 3 to 4 weeks. A full website UX programme takes 6 to 10 weeks. A product UX overhaul can run 10 to 16 weeks. Scoped per project.
Yes. Component library, design tokens, documentation and governance, in Figma by default.
Yes. Usability testing with real users, in person or remote, with reports that drive the next round of design.
Yes. We work inside your brand system, applying it to the interactions without diluting the brand.
Yes. Common briefs: redesign the checkout, redesign the dashboard, redesign the homepage and conversion paths.
Yes. We work as an extension of in-house teams, taking on programme overflow, specialist briefs or full UX leadership.
We define success metrics at the start: conversion rate, task completion, time to value, error rates, NPS. The work is judged against those metrics.
Fixed pricing per project. Tell us the scope and we will send a custom quote.