Lead Generation with AI Experiences
B2B buyers want to self-serve. We build the journey that lets them.
Digital Apple builds the interactive lead generation tools that turn passive visitors into qualified leads: ROI calculators, assessments, recommenders and interactive experiences. We have done it for Fortune 500s for years, and with AI we now turn any information you have into branded, self-serve assets, faster.
Your buyers
self-serve now
B2B buyers want to know the business case, the price and the right fit before they ever talk to sales. A static brochure cannot answer that. As builders of interactive content and interactive experiences, we make the calculators, assessments and recommenders that let a buyer self-educate, self-qualify and convert, then hand sales a warm, informed lead.
Now your buyer might be an AI. Buyers increasingly send an AI agent, or use ChatGPT, to shortlist vendors before a human ever visits. That agent has to extract your business case, your pricing and which solution fits its use case. If that sits in a PDF or a static page, you get skipped. We build interactive assets structured so an AI can read, reason over and cite them, so you make the shortlist whether the buyer is a person or a machine.
What we deliver across the buying journey, done-for-you and branded.
Each is built and embedded on your site. We build them; you run them.
Show your proposition interactively
A complex offer made clear, explored and demonstrated, not just described.
- Interactive infographics, a complex offer made clear at a glance
- Interactive content and microsites, a self-guided story instead of a static page
- Interactive product demos and tours, the product explored, not just described
Show value quantitatively
Numbers, savings and pricing a buyer can build for themselves.
- Marketing ROI calculators, the buyer builds the numbers for you
- Cost-savings and value calculators, the saving made concrete to their situation
- Pricing and configuration tools, a transparent price the buyer can self-serve
Benchmark and qualify
Assessments and scorecards that give buyers a result and you a qualified lead.
- Maturity assessments, scored against a benchmark, the way PwC and Deloitte do it
- Self-assessment tools and scorecards, a useful result for them, a qualified lead for you
- Benchmarking tools, how they compare to their peers
Recommend the right fit
Finders and quizzes that qualify as they guide buyers to the right solution.
- Solution finders, the right product for their use case
- Lead-gen quizzes, engagement that qualifies as it goes
- Product and use-case recommenders, a tailored recommendation, not a catalogue
Answer anything, anytime
AI assistants and discovery tools, built so human and AI buyers can both use them.
- AI buying assistant, answers business-case and fit questions in voice or chat
- Conversational product discovery, guides a buyer to the right solution by asking, not searching
- Built AI-readable, every tool structured so AI agents can read and cite it too
A creative agency, made for B2B.
Done-for-you, not a DIY tool.
ScoreApp and Outgrow hand you a form builder. We design the logic, the questions, the scoring, the visual design and the build, so the asset qualifies a serious B2B buyer and looks like your brand, not a template.
Enterprise-grade, with the track record.
We have built interactive infographics, ROI tools and assessments for Fortune 500s for years. Few agencies do this at enterprise grade; most of the market is self-serve software.
We bring your solution to life.
We turn an intangible offer into something a buyer can explore, calculate and score. Making the complex clear is our speciality.
AI-first.
We turn any information you have into interactive assets faster, build the AI buying assistants, and structure everything so human and AI buyers can both use it.
Everything your B2B go-to-market needs.
Interactive lead generation, built for human and AI buyers
Frequently asked.
Simple. Send a brief, or just your product, pricing logic and what you want to qualify on, in any shape or form. We use AI to process it, come back with a concept and a prototype, then build it. You guide and approve; we build it and you run it.
Calculators (ROI, cost-savings, pricing), assessments and scorecards, solution finders and lead-gen quizzes, interactive infographics and product demos, all branded and embedded on your site.
Those are template builders you operate yourself. We are done-for-you: we design and build branded, enterprise-grade interactive assets that match your brand and qualify a serious B2B buyer, with few direct agency competitors.
Because buyers self-serve. They want the business case, the price and the right-fit answer before talking to sales. An interactive calculator, assessment or recommender lets them get there and qualifies them for you in the process.
Buyers increasingly send an AI agent, or use ChatGPT, to evaluate vendors. We structure the tools and content so an AI can read, reason over and cite your business case, pricing and fit, instead of bouncing off a static page.
A conversational agent on your site that answers business-case and fit questions in voice or chat and guides a buyer to the right solution, so self-serve buyers get expert answers without waiting for a rep.
An interactive tool that scores a buyer against a benchmark, gives them a useful result, and qualifies them for you, the kind PwC and Deloitte commission, built and branded for you.
We build it; you run it. We design, build and embed the interactive asset on your site, and your team owns the leads and the follow-up.
Pricing is capability-based and depends on the tool and its complexity, available per asset or as an ongoing programme. Tell us what you want to build and we will give you a quick custom quote.
They turn a passive visit into a value exchange: the buyer gets a number, a score or a recommendation, and you get a qualified lead with the context to follow up, far more than a contact form.
Make your business case, pricing and fit machine-readable. We build interactive tools and content structured so an AI agent can read, reason over and cite them, so you make the shortlist instead of being skipped for a competitor whose answers the AI could find.
Stop hiding the answers in PDFs and static pages. We structure your calculators, assessments and content so both a person and an AI can extract the value case, the price and the right-fit logic, and we can add an AI buying assistant that answers directly.
A few, and we help you pick: an AI buying assistant for live answers in voice or chat, a conversational recommender that guides buyers to the right solution, interactive demos with an AI agent, or making your existing tools and content AI-readable. We scope the right mix for your buyer and budget.
Yes. We can re-version assets you already have, calculators, content, demos, so they are structured and embedded in a way human buyers and AI agents can both use, rather than rebuilding from scratch.
Map it to how a buyer decides and give them a tool at each step: interactive content to explore, a calculator to build the business case, an assessment to see where they stand, a recommender to choose, and an AI assistant to answer anything. We design and build that full journey, so a buyer can get from interest to qualified without waiting on a rep.