Digital Apple/ AI for GTM/ Custom AI Agents
AI for GTM

Custom AI Agents

Built for your specific workflow, on the Amy platform.

When pre-built agents don't cover your process — same tools, rules, and models, in weeks, not months.

Tell us your use case → How we build it ↓
200+ tools Weeks, not months Chat or voice deploy
Amy Studio Build · custom agent Configuring 0%
Building Channel Enablement for Acme
Sales · Channel · 140 distributors · EMEA pilot
1DiscoverUse case captured
2Tools12 / 200+ selected
3RulesMethodology encoded
4DeployTest → live
Amy Studio is configuring
200+ Tools in library
Weeks Not months to deploy
40+ Core platform agents
B2B Built for GTM teams
The opportunity

Same platform. Your use case. use case

Amy's 40+ agents cover every standard B2B marketing and sales function. But your company doesn't operate exactly like every other company. You have industry-specific compliance requirements, a proprietary sales methodology, or a channel structure that needs its own workflows.

Custom agents use the same architecture as every Amy agent, the same 200+ tool library, the same Knowledge Hub, the same multi-model intelligence. We're not building from scratch. We're assembling a specialist from proven building blocks and configuring it to your exact process.

How it works

Built for the workflows your team

01

Built on the Amy platform

Every custom agent is built from the same components as Amy's 40+ core agents. A curated set of tools selected from the 200+ library. Rules encoding your specific methodology. Knowledge mapped to your context. Models routed to the right step. Starter prompts designed for your team. The infrastructure is battle-tested, the configuration is yours.

  • Tools selected from 200+ existing workflows or custom-built
  • Rules encoding your specific methodology, compliance, and quality standards
  • Knowledge from your company, products, accounts, and proprietary data
  • Deployed in weeks because the architecture already exists
02

Marketing custom agents

For marketing teams with workflows the standard agents don't fully cover. Industry-regulated content agents for pharma, financial services, or defence where every asset needs compliance review. Franchise or multi-location marketing agents for distributed content and campaigns across 50 or 500 locations. PR and media relations agents for press releases, journalist targeting, and coverage tracking. Influencer and expert-endorsement programme agents for industry-expert research, briefing packs, and co-content planning. Market expansion agents for entering new geographies or verticals where the entire GTM needs rebuilding.

  • Industry-regulated content compliance review built into the creation workflow
  • Franchise and multi-location distributed marketing with approval controls
  • PR and media relations press, journalist targeting, crisis comms
  • Market expansion new geography or vertical GTM from research to launch
03

Sales custom agents

For sales teams whose methodology, deal structure, or channel model needs a specialist agent. Sales methodology agents built around your qualification framework, whether that's a known approach like Challenger or SPIN, or your own proprietary playbook, not generic coaching. RFP and proposal agents that pull from the Knowledge Hub to draft responses and enforce consistency. Channel sales enablement agents for training distributors, resellers, and VARs on your products with their specific selling motions. Customer expansion intelligence agents that aggregate usage, support, and renewal signals to brief AEs before expansion conversations. Win/loss analysis agents that run structured post-deal reviews and feed positioning improvements back into the playbook.

  • Sales methodology your qualification criteria, your deal stages, your framework
  • RFP and proposal draft, assemble, enforce consistency across sections
  • Channel sales enablement train indirect teams on your specific selling motions
  • Win/loss analysis structured post-deal reviews that improve positioning
04

How we build it

Use case discovery to understand your workflow, stakeholders, and quality criteria. Tool selection from the existing 200+ library, supplemented with custom-built tools where needed. Rules and playbook configuration encoding your methodology and standards. Knowledge mapping to your company, products, and proprietary context. Testing against real scenarios before deployment. Ongoing maintenance and improvement as your process evolves.

  • Discovery → Build → Test → Deploy → Iterate
  • Weeks, not months because the infrastructure already exists
  • Maintained and improved by the Amy team, not a one-time build
  • Available as core (chat) or embeddable chat + voice
Capabilities

What every custom agent inherits.

Tool library

Full Tool Library Access

200+ existing tools available. Custom tools built when your workflow needs them.

Rules & playbooks

Custom Rules & Playbooks

Your methodology, your compliance requirements, your quality standards.

Knowledge

Knowledge Integration

Connected to your Knowledge Hub plus any proprietary data sources.

Models

Multi-Model Intelligence

Same frontier model routing as every Amy agent.

Deployment

Embeddable Option

Custom agents available as chat or voice, deployable on your website and portals.

Lifecycle

Ongoing Improvement

Amy team maintains, monitors, and improves your custom agent over time.

Connected to the platform
Embeddable & Voice Agents
Deploy custom agents as chat or voice on your website
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AI-first buying experience and GTM programmes
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Tell us the process. We'll show you the agent.

Describe the workflow your team runs manually today. We'll show you how a custom agent handles it, with your knowledge, your methodology, and your quality standards.

Tell us your use case → See embeddable agents